Connecting Sport With Meaningful Sponsorship
Connect, Sponsor, Make a Difference!
Team Sponsorship
Athlete Sponsorship
Event Sponsorship
Top 5 Reasons Why Sponsorship Makes Business Sense
Grassroots sports sponsorship offers businesses more than just logo placement. It creates meaningful community visibility, strengthens brand reputation, and provides long-term local engagement through trusted organisations at the heart of their communities.
1. Cost-Effective Local Marketing
Repeated local visibility at a fraction of the cost of traditional advertising, helping businesses reach engaged community audiences more effectively.
2. Genuine Community Investment
Shows customers, employees, and local communities that your business is committed to making a positive local impact — not just selling a product or service.
3. Build Social Value & Brand Reputation
Sponsorships help strengthen your company’s social value credentials by supporting participation, youth development, wellbeing, and community connection.
4. Long-Term Visibility, Not One-Off Advertising
Unlike short-term adverts, sponsorship keeps your business visible week after week through kits, events, facilities, social media, and club activities.
5. Strong Community Reach Through Trusted Organisations
Grassroots clubs are built around loyal local networks. Sponsorship places your business alongside organisations that communities already know, trust, and support.
By supporting grassroots sport, businesses can combine effective local marketing with genuine community impact — building stronger recognition, trust, and long-term relationships while helping clubs, athletes, and events thrive.
Impact Metrics of Backed By sponsorship
Discover how Backed By is making a difference in grassroots sports.
Become Part of Grassroots Sports Today
Your support can make a significant impact in sports.
Our Mission:
Empowering grassroots sports through sponsorship.
Sponsorship opportunities for local sports communities
We bridge the gap between sponsors and grassroots sports.
Connect with various clubs.
Team up with individuals destined for greatness.
Support local events directly.
Why use Backed By?
1. Save Time Finding the Right Opportunities
Backed By connects your business with suitable clubs, athletes, and events — making sponsorship simpler, faster, and more effective.
2. Unlock More Professional Partnerships
We help create clear, organised sponsorship opportunities that deliver value for both businesses and grassroots clubs.
3. Build Genuine Community Impact
Support trusted local organisations while increasing brand visibility, strengthening reputation, and creating meaningful community connections.
From increasing local visibility to creating stronger community engagement, Backed By helps businesses achieve greater value and longer-lasting impact from grassroots sponsorship investment.